About Us

Who We Are (Journey of SOEL)

Words have the power to transcend time and know no boundaries. SOEL was born from Shaymi’s own need for stillness. For deeper reflection. For a place where both imagination and emotion could meet without pressure. Every moment of your life is an invitation—to notice your thoughts, to express without performance, and to reconnect with your inner rhythm.

Through SOEL, we design experiences—guided journals, creative tools, workshops—that help individuals reflect, reconnect, and return to themselves. It’s where storytelling meets soul work, where design meets intention.

SOEL stands for Seek, Observe, Evolve, Learn—and that’s really the heart of this brand. It’s not just a brand. It’s a space for you to pause. To gently seek what’s within, to observe the world and yourself without judgment, to evolve in your own time, and to keep learning—not just through doing, but through being.

It’s a space to feel, to express, to play, to rest. It invites you to pay attention—not just to the world outside, but to your own inner world.

So if you’re seeking a more mindful way to engage with your thoughts, your creativity, your story—this is for you.

Thank you for being here. We hope SOEL becomes a space where you return—to yourself, again and again.

rated #1 corporate gifting brand in gujarat
rated #1 corporate gifting brand in gujarat

Who We Are (Journey of SOEL)

Words have the power to transcend time and know no boundaries. SOEL was born from Shaymi’s own need for stillness. For deeper reflection. For a place where both imagination and emotion could meet without pressure. Every moment of your life is an invitation—to notice your thoughts, to express without performance, and to reconnect with your inner rhythm.

Through SOEL, we design experiences—guided journals, creative tools, workshops—that help individuals reflect, reconnect, and return to themselves. It’s where storytelling meets soul work, where design meets intention.

SOEL stands for Seek, Observe, Evolve, Learn—and that’s really the heart of this brand. It’s not just a brand. It’s a space for you to pause. To gently seek what’s within, to observe the world and yourself without judgment, to evolve in your own time, and to keep learning—not just through doing, but through being.

It’s a space to feel, to express, to play, to rest. It invites you to pay attention—not just to the world outside, but to your own inner world.

So if you’re seeking a more mindful way to engage with your thoughts, your creativity, your story—this is for you.

Thank you for being here. We hope SOEL becomes a space where you return—to yourself, again and again.

rated #1 corporate gifting brand in gujarat
Author and Creative Head

Shaymi Shah

Shaymi Shah is a passion driven individual who will not budge until her work is near-perfect. She is a keen observer and an excellent listener to individuals who like to share their experiences, be it humans or something lovely in nature. She is a process-oriented person who is frequently found drinking cups of coffee and believes that every step of the process is a learning experience in and of itself.

Business and Marketing Head

Shenal Jhaveri

Shenal Jhaveri is a free-spirited individual who listens to everyone yet does what she believes is best for her. She is a realistic and logical thinker who can make sound decisions. She is the business and management head at SOEL, and she manages to perform all of her tasks without displaying any signs of stress.

rated #1 corporate gifting brand in gujarat

Meet The Team

SOEL is built on the philosophy of synergy. The entire team is fired up and prepared to offer the greatest goods and services possible to customers.

rated #1 corporate gifting brand in gujarat
Author and Creative Head

Shaymi Shah

Shaymi Shah is a passion driven individual who will not budge until her work is near-perfect. She is a keen observer and an excellent listener to individuals who like to share their experiences,be it humans or something lovely in nature. She is a process-oriented person who is frequently found drinking cups of coffee and believes that every step of the process is a learning experience in and of itself.

Business and Marketing Head

Shenal Jhaveri

Shenal Jhaveri is a free-spirited individual who listens to everyone yet does what she believes is best for her. She is a realistic and logical thinker who can make sound decisions. She is the business and management head at SOEL, and she manages to perform all of her tasks without displaying any signs of stress.

rated #1 corporate gifting brand in gujarat

Mission &
Vision

Mission

We believe it is essential to stay attuned to our emotions and senses in order to feel truly alive and experience life to its fullest.

Our mission is to spread all these ideas through well thought and creatively designed products that will be simple, useful, effective, and of good quality. 

All these products shall have quotes, musings, one-liners, or excerpts whose aim is to motivate and lead people to think from another perspective.

Vision

To rebuild a community for the exchange of literary ideas through innovation in order to curate experiences that remind you of the little things that matter in life.

Why Choose SOEL?

Shipping Across India

Worried about the delivery of products? SOEL offers shipping across India to ensure that you get timely delivery.

Quality Products

You are guaranteed quality. SOEL makes high-quality products because we want to hear fantastic stories, not complaints.

Best Offers on Each Product

We excel at providing you with the best at a fair price. We always have deals to keep you satisfied while you browse.

Thoughtful Gifting

Our products are designed with inspiring quotes that serve as thoughtful gifts, providing a soulful experience.

Secure Payments

SOEL provides a secure payment method to ensure the safety of your money. We will keep you safe at every step.

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